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I’m about to give them some free advertising. Call it comparative industry analysis.
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Here at Tub King, we’ve been creating happy customers for over 14 years. What makes our customers so satisfied with their Walk-in Tubs? They really help people … oftentimes in ways that can sometimes be easily take for granted. But when you’re older, giving up freedom and dignity takes its toll emotionally and can be a challenge physically. Conversely, gaining freedom and dignity is liberating. Here’s a true success story about JoAnne, one of our highly satisfied Walk-In tub customers.
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As we’ve discussed before on our blog, there are well-documented statistics about accidental slips and falls occurring in the bathroom, particularly among older adults. In fact, the CDC once mentioned in its report entitled, “Nonfatal Bathroom Injuries Among Persons Aged ≥15 Years ― United States, 2008”: “Approximately 80% of all bathroom injuries were caused by falls, with the highest injury rates in the oldest age groups … bathrooms commonly are believed to be a particularly hazardous location … All persons, but especially older adults, should be aware of bathroom activities that are associated with a high risk of injury and of environmental modifications that might reduce that risk.”
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JoAnne says she loves to take baths, and especially enjoys relaxing in a deep-soaking bathtub. Her Walk-in Tub provides very easy access and egress into and out of the bath due to its very low threshold and water-tight door, which she very much appreciates.
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After having her Walk-in Tub installed, Joanne had to undergo a total hip replacement. This is an in-patient surgical procedure, whereby the diseased cartilage and bone of the hip joint is surgically replaced with artificial materials. Total hip joint replacement involves surgical removal of the diseased ball and socket and replacing them with a metal (or ceramic) ball and stem inserted into the femur (upper leg) bone and an artificial plastic (or ceramic) cup socket. As you may imagine, this can be a very challenging and sometimes painful procedure to recover from, especially for elderly adults who live alone.
JoAnne’s Testimonial About Her Walk-in Tub from Tub King, Part 2
In this success story about Walk-in Tubs, I shared with you highlights from one of the many testimonials we’ve received from our customers about them. I included some key findings from a CDC study about injuries sustained from falling in the bathroom, particularly for adults, the benefits of hydrotherapy for people suffering from arthritis, and more.
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Invariably, someone will ask, “How much do they cost?” We pride ourselves in having the very best prices available. This is usually followed up with questions that pertain to the installation procedure and costs,
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usually consisting of three questions:
- Who does the installation?
- How much does it cost?
- What is the procedure?
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Many are in the market today for a Walk-in Tub. Seniors especially, are becoming aware of the advantages of replacing the old, outdated bathtub with something safer and more therapeutic. They look at the Walk-in Tub as the best solution. After all, it eliminates the danger of falling while stepping into a traditional bathtub. Regular tubs typically requires lifting one’s leg up 12 inches or more, and then placing a bare foot onto a slippery surface inside the old tub. The Walk-in Tub, by contrast, has a short, six-inch threshold and provides a sturdy rail to hold on to while going in and sitting down. The floor of the Walk-in Tub is also slip-resistant. Once a decision to purchase the Walk-in Tub has been made, the customer begins to look into its pricing.
But let’s say the customer has to search for a professional to install their Walk-in Tub. Where to start? By calling a qualified plumber. They can certainly hook up the plumbing for you and water test it. They may even have an electrician on their staff that can do any electrical work. Most customers have a plumber they have worked with before, one they trust and can count on.
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Some customers have used a handyman service to install their Walk-in Tub. Check the phone book or go online, and you’ll see several professionals who offer many different services, such as carpentry, plumbing, electrical, tile, etc. It is like finding a one-stop service to do it all.
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If the old tub was 60 inches long and the new Walk-in Tub is 54 inches long, what’s to be done with the extra six inches? Most Walk-in Tubs will come with a filler or extension panel that will complete this space. If not, the contractor will need to provide a knee wall or shelf that can be constructed on the spot.
In this article, I provided a number of things to consider when you’re having a new Walk-in Tub installed. Many seniors are upgrading their bathrooms to take advantage of the safety features of the Walk-in Tub. Especially since it addresses the number one reason seniors end up needing 24-hour care, (i.e., falling in the bathroom). By upgrading to a Walk-in tub, seniors have a much safer bathroom, allowing them to remain more independent, and to retain their privacy and dignity.
- Easy Access and Exit – She explained she’d already fallen more than once in trying to get into her conventional bathtub. “I can’t lift my leg that high anymore,” she lamented. The idea of having a low entry of six inches into and out of the tub and a door that was water tight thrilled her. (FYI: The frequency and dangers of seniors falling in their bathrooms are a serious health concern. Read our previous blog, “The Dangers of Bathtubs – Falling is a Family Matter.”)
- Safety Features – She loved the idea of having a slip-resistant floor and seat, along with the interior grab bar. The higher sides of the Walk-in Tub gave her an additional sense of security.
- ADA-compliant Seat – She’s in her ’70s and is now having difficulty walking. “It’s also hard for me to stand for any length of time to shower,” she pointed out. Just the thought of being able to sit down and use the Walk-in Tub’s handheld shower wane was deeply gratifying.
- Hydro Air Jets – She told me she’d had problems with neuropathy in her feet. She read about how the Walk-in Tub’s built-in air jets create thousands of therapeutic bubbles that help stimulate blood flow and reduce pain. “I‘ve been waiting a long time for this,” she said, the eagerness evident in her voice over the phone.
- Water Jet Massage System – She also had pain in her lower back and knees. The water jets (each water jet port’s direction is adjustable, as is the overall force of the water) can target those areas and massage the pain away. “I think I’m going to be spending many happy hours in my tub,” she said. “This is one item that I’m moving from my ‘luxury’ to my ‘necessity’ list.”
- Built-in Water Heater – The water heater will allow her to stay in the tub longer and the water temperature will provide heat therapy to soothe muscles and will complement the hydro and water jet therapy that are included.
- Ergonomically Designed – The faucet, drain, handheld shower wane, air-jetted hydrotherapy controls, water-jetted whirlpool massage controls and inline heater controls are all within easy reach.
- Bathing in Privacy – Sadly, many seniors who don’t have Walk-in Tubs are relegated to needing an assistant help them bathe (and do other activities). This could be a family member or healthcare worker. The woman I was speaking with said “I especially value my privacy and my freedom, and I want to keep both as long as I am physically able to do so.”
After hearing her comments, I wanted to hire her. She seemed to know almost as much about our tubs as I do. She explained she’d been reading about them for some time, but didn’t think she could obtain one until she saw our affordable pricing. “How can you sell them for so much less than the others?” she asked. I told her that when we first starting marketing the Walk-in Tub several years ago, we wanted to offer a product at a price that people could afford, without skimping on quality. “But there are some companies that are charging three to four times what you are!” she added. I told her we’re well aware of that fact, but we probably sell more tubs as a result of our competitive costs.
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- Seniors save and invest more.
- Seniors spend more on luxury products and services.
- Seniors prefer one stop shopping.
- Seniors are very convenience-oriented.
- Seniors choose a product based on quality.
- Seniors are less price conscious and deal prone.
- Seniors use credit just as often as other groups.
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- How long have you been in business?
- Has your company won any awards for your industry?
- What is the warranty of your product and can it be transferred?
- What is the deliver charge for your product?
- Do you offer a price guarantee and what does it include?
- Can you provide us with references for the product you have sold?
Alan and Kerry Knight are the owners of Tub King, Inc., and SeniorBathtub.com in Jacksonville, Florida. Together they have many years of experience in the antique and senior bathtub industries. Their companies not only provide superior products, they are also award winners, receiving the “Best of Jacksonville Chamber Award” three years running. If you would like to contact them, call (800) 409-3375 or (800) 843-4231; or email them at firstname.lastname@example.org or email@example.com.