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A Walk-in Bathtub at "Below Wholesale Pricing" – A Warning Sign

Tub King’s Seaspray Model Walkin Bathtub
 
When shoppers are looking at purchasing bathtubs for seniors, Tub King doesn’t often find ourselves having to consider price matching other companies as our biggest competitors (Safe Step, Premier, and American Standard) are significantly higher priced. In most cases our walk in bath products come from the same manufacturers but many of our competitors have a much higher overhead than Tub King does, which allows us to buy in large quantities to keep our costs to the consumer low. Recently, however, we found ourselves facing the realization that there is another walk-in bathtub competitor out there who is offering “below wholesale pricing” and is advertising “the lowest price in the world”.

I’m about to give them some free advertising. Call it comparative industry analysis.
 
The phone rings……
 
Potential customer states: “Yeah, I see you sell bathtubs for elderly persons and I’m looking at your Seaspray 202 Dual System on your website that you are selling with fixtures for $2894.95. I can get it from your competitor for $1995.00 but have to wait 3 weeks, can you price match?”
Price Match That?
 
Needless to say, following the call, research ensued and I present to you our comparative analysis.
 



 
Yes, their price is in fact $1995 for the Model 202 Dual System Walk In Tub. We were stunned a company would sell at such a low price point, their margins would have to be very, VERY thin. Tub King, Inc. takes pride in our price point to the consumer for it being a fraction of the cost of our previously mentioned major competitors but there are significant factors which push their prices so high and it is explainable. To have a competitor be a fraction of OUR cost, though, is perplexing from an outright “how does that business survive?” mentality; until we searched for their reviews and ratings. 
 
Luxury Spas, Inc. has an “F” rating with the Better Business Bureau and it certainly does not stop there; ripoffreport.com and scambook.com are just a couple of sites filled with livid customer reviews.
 
To continue with our comparative analysis, here is what you will learn about Tub King, Inc.
 



 
As you can see, our customers love our products and it’s not just about the walk in tub price. If you were to read each and every review you would find most of the compliments come from the beauty and quality of the tubs along with our phenomenal customer service. In full disclosure, we do have 1 negative complaint on Yelp which we responded to reminding the customer we had immediately addressed and resolved her issue despite the fact it was damage done by the freight carrier and not related to our product or services (we have since stopped using that freight carrier).
 
In comparing the senior bathtub prices in an “apples to apples” scenario; at the time the call came in to our sales office our Model 202 was $2894.95 with fixtures. Currently we do have a sale in which that model can be purchased, with fixtures, for $2460 (sale ends 3/31/16).
 
As the saying goes, “if its too good to be true, then it usually is”. If you are getting a STEEP discount for something, beyond what is logical, there is a reason. We sell the same quality walk-in tub and ours not only comes with a wonderful warranty but also the personalized customer service experience and shipping expertise to ensure you are getting the item in a timely and undamaged condition. We all know things can go wrong from time to time but our staff is immediately responsive and customer-centric in our steps towards resolving whatever issues they may have, hence no complaints on the BBB and consistent 5 star reviews.
 
Don’t be fooled by bargain basement walk-in tub pricing from competitors or you may be leaving negative reviews on rippoffreport.com!
 

 

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JoAnne’s Walk-in Tub Success Story

By Alan Knight
Photo Credit: imgkid.com

Here at Tub King, we’ve been creating happy customers for over 14 years.  What makes our customers so satisfied with their Walk-in Tubs?  They really help people … oftentimes in ways that can sometimes be easily take for granted.  But when you’re older, giving up freedom and dignity takes its toll emotionally and can be a challenge physically.  Conversely, gaining freedom and dignity is liberating.   Here’s a true success story about JoAnne, one of our highly satisfied Walk-In tub customers. 

JoAnne purchased a Walk-in Tub from us at the suggestion of her adult children (one of whom is a physician), because they were very concerned about her safety. 
Photo Credit: indiancreekchristian.com

As we’ve discussed before on our blog, there are well-documented statistics about accidental slips and falls occurring in the bathroom, particularly among older adults.  In fact, the CDC once mentioned in its report entitled, “Nonfatal Bathroom Injuries Among Persons Aged ≥15 Years ― United States, 2008”: “Approximately 80% of all bathroom injuries were caused by falls, with the highest injury rates in the oldest age groups … bathrooms commonly are believed to be a particularly hazardous location … All persons, but especially older adults, should be aware of bathroom activities that are associated with a high risk of injury and of environmental modifications that might reduce that risk.” 

The report’s findings were unequivocal: “For all ages, the most hazardous activities were bathing, showering, or getting out of the tub or shower.  Approximately two thirds of all injuries occurred in the tub or shower, and approximately half were precipitated by bathing or showering, slipping, or getting out of the tub or shower.” (See our previous blog, “Shocking CDC Statistics About Bathroom Injuries – and What You Can Do to Prevent Them.”)
Back to our happy customer. JoAnne, probably in her late 60s to early 70s, had purchased a Walk-in Tub from us because she and her children were very concerned about her well-being in-general and safety in the bathroom in particular. “I’ve been extremely happy with it,” she says, while sitting on the sturdy ledge of her handsome Walk-in Tub, which we installed to fit in with her pre-existing, gray textured-tile, cozy bathtub “nook.”
Photo Credit: tubking.com

JoAnne says she loves to take baths, and especially enjoys relaxing in a deep-soaking bathtub. Her Walk-in Tub provides very easy access and egress into and out of the bath due to its very low threshold and water-tight door, which she very much appreciates.

Another reason she’s very happy with her Walk-in Tub is because of its optional hydrotherapeutic features, such as bubble jets, air jets and inline heater, of which her tub has all three. “I have arthritis all through my body, and it’s incredibly soothing to anybody who has arthritis,” she states matter-of-factly.
Several research studies reiterate our customer’s relief of pain from her condition via hydrotherapy. As stated in an article entitled “Hydrotherapy for Arthritis”:“Hydrotherapy can be a beneficial form of treatment for individuals with arthritic conditions. During hydrotherapy, a person is submersed in water, either to soak or to exercise. A hydrotherapist can instruct a patient on the types of movements appropriate for his or her condition. Hydrotherapy can be especially useful to treat the joint pain and stiffness associated with rheumatoid arthritis (RA). The painful swelling in the joints that occurs with rheumatoid arthritis has been shown to decrease with hydrotherapy… Hydrotherapy can also be effective in helping those individuals with osteoarthritis (OA).”

Photo Credit: bariortho.com

After having her Walk-in Tub installed, Joanne had to undergo a total hip replacement. This is an in-patient surgical procedure, whereby the diseased cartilage and bone of the hip joint is surgically replaced with artificial materials. Total hip joint replacement involves surgical removal of the diseased ball and socket and replacing them with a metal (or ceramic) ball and stem inserted into the femur (upper leg) bone and an artificial plastic (or ceramic) cup socket. As you may imagine, this can be a very challenging and sometimes painful procedure to recover from, especially for elderly adults who live alone.

Again, here’s where the low-threshold door of the Walk-in Tub proved invaluable. “It saved me probably six hours of painful physical therapy, learning how to get into a regular tub,” she says. 
And depending upon her insurance plan, it may have saved her hundreds, if not thousands of dollars in co-pay for that physical therapy, not to mention the time, hassle and perhaps additional costs (gas, parking, etc.) of having someone drive her to and fro the physical therapy sessions. 
Furthermore, the Walk-in Tub’s non-slip floor and seat functionally provide an additional element of safety while also contributing to our customer’s peace of mind. “I feel totally safe standing up,” she states.

But don’t just take my word about it.  See for yourself why Joanne is totally satisfied with her Walk-in Tub.

JoAnne’s Walk-in Tub Testimonial About Her Tub King Walk-in Tub, Part 1 

                         JoAnne’s Testimonial About Her Walk-in Tub from Tub King, Part 2

In this success story about Walk-in Tubs, I shared with you highlights from one of the many testimonials we’ve received from our customers about them. I included some key findings from a CDC study about injuries sustained from falling in the bathroom, particularly for adults, the benefits of hydrotherapy for people suffering from arthritis, and more.   

If you have a comment, please type it in the Comment section below.  Of course, I encourage you to share this article with your family, friends, and colleagues. 

If you’d like to receive a FREE Walk-in Tub Buyers’ Guide, simply fill out the form below. 

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Have a question?  Feel free to contact me at the number or email listed below and I’ll personally get back to you.  Thanks for reading; it’s been my pleasure to share this information with you. 

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Alan Knight is the owner of Tub King, Inc., and  SeniorBathtub.com  in Jacksonville, Florida. He has many years of experience in the antique and senior bathtub industries. His companies not only provide superior products, they are also award winners, receiving the “Best of Jacksonville Chamber Award” four years running. To contact Tub King directly, call (800)843-4231 or email alan@tubking.com. 

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How to Install a Walk-in Tub


By Kerry Knight
Photo Credit: tubking.com
We here at Tub King have attended many special events, such as annual Home & Patio shows, where we can show a large audience the specialty tubs and showers we carry.   Invariably, upon entering our booth, most people are drawn to our Walk-in Tubs that offer hydro- or water therapy, such as the Air-Jetted System or the Water-Jetted System.

We receive all sorts of inquiries about our Walk-in Tubs such as: “Who is it for?” “What does it do?” “What’s the difference between the various models?” “What are the different features?” “Can you ship these outside of Jacksonville?” And a range of other questions. 

Invariably, someone will ask, “How much do they cost?” We pride ourselves in having the very best prices available.  This is usually followed up with questions that pertain to the installation procedure and costs, 

Photo Credit: athenswalkingguide.com

usually consisting of three questions:

  • Who does the installation?
  • How much does it cost?
  • What is the procedure?
Let’s look at each one in turn.  First, who does the installation?  We recommend you have a licensed plumber or contractor to do the work as it requires plumbing and possibly electrical work.  In several cases, the customer has the skill and expertise to do it themselves, or they have family or friends who can do the installation for them.  If their bathroom doorway is too narrow to get the Walk-in tub through, it could require widening the opening, so a carpenter or contractor might also be needed.  A one-stop handyman service is ideal because they usually offer all the different skills in a single package price. 
Photo Credit: youtube.com
The second question arises about the installation price.  Installations are solely dependent upon the amount of work that must be done and if there is any special work that must be undertaken outside of the basic installation.  A basic installation would involve taking out the old bathtub (if there is one) and replacing it with the Walk-in Tub.  The Walk-in Tub typically comes with an extension or filler panel. That means if you have a 60-inch opening and your new Walk-in Tub is 54 inches, it will fill in the entire space, making a shelf behind the seat for soap, shampoo and towel.  A basic installation would involve doing the electrical and the plumbing work, and should in most cases cost less than $3,000.  It could be as low as $1,800, if you shop around. If the entire area around the tub has to be tiled, for example, then that would be an additional charge.  If a new floor is required, that would be another charge as well.
The third installation question involves the procedure itself.  Let’s take a look at each step.
Photo Credit: diyadvice.com
Demolition.  The first day is devoted to removing the old tub and making a clean space for the new Walk-in Tub.  If the old tub is cast iron it will weigh approximately 400 pounds.  If it is a garden tub, it will weigh even more.  After removal from the walls and floor, the tub can be placed on furniture dollies and moved out of the house.  The tub is usually turned on its side to get it through the doorways and hallways.

If the tub is a fiberglass shower surround, it will be too large to go through a doorway.  It will have to be cut into pieces using a special saw and removed.  The floor will then be cleaned and checked for any necessary repairs.  The next step would be water proofing the walls around the tub, unless ceramic tile is already there.  Some tile repair might be needed.  
Arrival and Pre-Testing/Pre-Measuring. The Walk-in Tub will be delivered by freight line in a box with a skid.  The larger ones will weigh approximately 200 pounds, but two men can typically manage it.  It will be important to inspect the box for any damage (it is insured for shipping, incidentally).  A necessary step is to measure all doorways going into the house and into each room the Walk-in Tub must pass through before it gets to its new “home” in the bathroom. Ditto with hallways, if you think they may be narrow.  The Walk-in Tub is normally 30 inches wide or slightly smaller on some models.  If the doorway is too narrow, door jams can be removed to gain another couple of inches.  Before entering the house, the tub should be water tested in a garage or outside, if it is possible, for any leaks.  Fittings can sometimes work loose during cross-country travel in a big truck.  Once everything is checked and tightened, the tub can be set in place, and the drain and water lines can be attached to existing plumbing in the bathroom.  The good thing about the Walk-in Tub is that it stands on six steel legs with levelers so it can be made perfectly level.
Photo Credit: youtube.com
Electrical System. There are three possible electrical components:  An air pump, a water pump and an inline heater.  Each comes with a cord and plug and/or can be hard-wired.  They require a dedicated circuit and a Ground Fault Interrupter or GFI (GFI devices protect us from receiving electric shocks from faults in the electrical devices used home. It works by comparing the input current on the hot side to the output current on the neutral side.)  All Walk-in Tubs run on 110 volts.  The heater requires a 20 amp circuit and the two pumps (air and water) can run off another 20 amp circuit.  There are two panels on the front of the tub, on either side of the door, that are magnetic and removable.  This allows you to access the underneath area of the tub even after installation.  As already stated, an extension or filler panel is available if you’re trying to fill in a 60-inch opening.  Once the tub is installed, many will simply install a shower curtain, if needed, to keep water off the floor while using the handheld shower sprayer. 
If you’re not replacing a bathtub, end panels are available that will cover either end of the tub.  There are any number of ways to design your bathroom around a Walk-in Tub, but the one described above is the most common.  
Photo Credit: walkintubs-texas.com
Pre-Use. Make sure you or your contractor cleans the rubber seal around the door when it is installed using warm, soapy water.  This will remove any debris that might collect and interfere with the proper seal of the door.

Once the tub is installed, it should be tested to make sure everything is working properly.
Now that your Walk-in Tub has been installed, it’s time to enjoy it.  You can test the water temperature before you get in the tub and start to fill it.  There are about two inches of threshold at the door that will allow you to get it started.  Enter the tub at the door, sit down and enjoy.  The tub will fill quickly and you can engage the air jets right away.  When the water jets are over the ports you can engage those too.  The heater will work along with the water pump to maintain a comfortable temperature.  
As far as cleaning goes, we recommend that use a non-abrasive cleaner such as Simple Green, which can be found in most stores.  Wipe the tub down after each use.  You should enjoy many years of service out of your Walk-in Tub thus ensuring yourself a better quality of life, especially every time you bathe.
In this article, I shared and answered some of the most common questions we receive about the installation of Walk-in Tubs. I discussed the details of pre-installation and current tub removal (and/or demolition), preparing the pathway to move the Walk-in Tub, key installation steps, recommended cleaning procedures and more.  
If you found this article useful, please share it with your family, friends and co-workers. If you have a comment related to this article, leave it in the Comment section of this blog. 
Thanks again for visiting with us.
How Much Should it Cost to Have a Walk-in Tub Installed?
If you’d like to receive a FREE Walk-In Tub Buyers’ Guide, click here.  Have a question? Feel free to contact me at the number or email listed at the end of this article and I’ll personally get back to you.
Alan and Kerry Knight are the owners of Tub King, Inc., and SeniorBathtub.com  in Jacksonville, Florida. Together they have many years of experience in the antique and senior bathtub industries. Their companies not only provide superior products, they are also award winners, receiving the “Best of Jacksonville Chamber Award” four years running. If you’d like to contact them, call (800) 409-3375 or (800) 843-4231; or send an email to Alan@tubking.com.
 
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How Much Should it Cost to Have a Walk-in Tub Installed?

By Kerry Knight

Photo Credit: youtube.com

Many are in the market today for a Walk-in Tub.  Seniors especially, are becoming aware of the advantages of replacing the old, outdated bathtub with something safer and more therapeutic. They look at the Walk-in Tub as the best solution.  After all, it eliminates the danger of falling while stepping into a traditional bathtub.  Regular tubs typically requires lifting one’s leg up 12 inches or more, and then placing a bare foot onto a slippery surface inside the old tub.  The Walk-in Tub, by contrast, has a short, six-inch threshold and provides a sturdy rail to hold on to while going in and sitting down.  The floor of the Walk-in Tub is also slip-resistant. Once a decision to purchase the Walk-in Tub has been made, the customer begins to look into its pricing.

In addition to the cost of the Walk-in Tub itself, there is another cost that has to be considered, installation.   Some people have the skills to do their own installation. Many of our customers were contractors before retiring.  If they have the energy and the ability to do the installation themselves, it can certainly cost them less money.  Oftentimes, there is someone in their family, an uncle, cousin, brother-in-law or maybe just a good friend who will help with the project. This can create considerable savings on installation fees.
Customer Testimonial of Installed Walk-in Tub

But let’s say the customer has to search for a professional to install their Walk-in Tub.  Where to start?  By calling a qualified plumber.  They can certainly hook up the plumbing for you and water test it.  They may even have an electrician on their staff that can do any electrical work.  Most customers have a plumber they have worked with before, one they trust and can count on.

Another choice would be a general contractor.  Many are purchasing Walk-in Tubs for new construction.  They are having a house built, and find this the perfect occasion for installing the Walk-in Tub.  Usually the contractor will give them a credit for the tub allowance, and will have his subcontractors install it for new homeowners.
Photo Credit: The Atlantic.com

Some customers have used a handyman service to install their Walk-in Tub.  Check the phone book or go online, and you’ll see several professionals who offer many different services, such as carpentry, plumbing, electrical, tile, etc.  It is like finding a one-stop service to do it all.

Now we come to pricing the job.  How much does it cost to have a Walk-in Tub installed?  There isn’t a one set price because every situtation is different.   What is the actual work that must be done?  Let me mention some variations that will alter the pricing of an installation.
Is there an old bathtub that must be taken out?  In most cases there is.  One complete day is usually devoted to demolition.  This requires separating the plumbing, ripping out the tub, clean up and prep work, and disposing of the old tub.  If it is a complete shower surround, it becomes a little more complex. 

What Size Walk-in Tub Do I Need?
Will the installer have to widen any doors? Most Walk-in Tubs rest on a steel frame so they can’t be broken down into smaller pieces.  If the tub is 30 inches wide, which most are, then the doorway to the bathroom must accommodate that.  Usually, the technician can remove the door jamb to give them a little extra room, but the width of the doorway is a consideration and could add to the cost to the installation, especially if the entrance way must be widened even further.

Another consideration when pricing an installation is how the Walk-in Tub will be trimmed out.  Is there ceramic tile in the tub area already?  What exactly is left on the wall around the old tub?  The walls must be protected against water.  The technician may choose acrylic panels, ceramic tile or some other waterproof material to surround the new tub.
Photo Credit: customcupboards.com

If the old tub was 60 inches long and the new Walk-in Tub is 54 inches long, what’s to be done with the extra six inches?  Most Walk-in Tubs will come with a filler or extension panel that will complete this space.  If not, the contractor will need to provide a knee wall or shelf that can be constructed on the spot.

Have the installer come to your home and review your situation.  He can take measurements and determine if there are any challenges out of the norm.  He should be able to give you a price at that point.  What could the installation cost?  The national average for installing a Walk-in Tub without any surprises or extended labor or material costs, is $2,500. The geographic region you live in can affect the price as well. Do your homework.  Get a couple of estimates and you should be fine.

In this article, I provided a number of things to consider when you’re having a new Walk-in Tub installed.  Many seniors are upgrading their bathrooms to take advantage of the safety features of the Walk-in Tub. Especially since it addresses the number one reason seniors end up needing 24-hour care, (i.e., falling in the bathroom). By upgrading to a Walk-in tub, seniors have a much safer bathroom, allowing them to remain more independent, and to retain their privacy and dignity. 

Get our Free Walk-in Tub Buyers’ Guide Today
If you found this article useful, please share it with your friends and co-workers. If you have a comment related to this article, leave it in the Comment section of this blog.  If you’d like to receive a FREE Walk-In Tub Buyers’ Guide, click here.  Have a question? Feel free to contact me at the number or email listed at the end of this article and I’ll personally get back to you. It’s been my pleasure sharing this information with you. 
Thanks again for visiting with us.
Alan and Kerry Knight are the owners of Tub King, Inc., andSeniorBathtub.com  in Jacksonville, Florida. Together they have many years of experience in the antique and senior bathtub industries. Their companies not only provide superior products, they are also award winners, receiving the “Best of Jacksonville Chamber Award” three years running. If you’d like to contact them, call (800) 409-3375 or (800) 843-4231; or send an email to alan@tubking.com.

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An Enthusiastic Senior Is Eager for Her New Walk-in Tub


By Kerry Knight
It’s been years since I’ve seen as much excitement over the design of a bathtub.  I’m talking about the new Walk-in Tub and how it is affecting our senior population.  Last evening, a Sunday evening by the way, I received a phone call while I was eating dinner.  A woman from Kansas was interested in purchasing one of our Walk-in Tubs.  She was bubbling over with excitement after seeing our website advertising.  I tried asking her several questions relating to the installation of the tub and tub sizes, but she was drowning me out with enthusiasm.  So, I shut up and let her talk.  Her excitement stemmed from several areas:
  •  Easy Access and Exit – She explained she’d already fallen more than once in trying to get into her conventional bathtub.  “I can’t lift my leg that high anymore,” she lamented.  The idea of having a low entry of six inches into and out of the tub and a door that was water tight thrilled her. (FYI: The frequency and dangers of seniors falling in their bathrooms are a serious health concern. Read our previous blog, “The Dangers of Bathtubs – Falling is a Family Matter.”) 
  • Safety Features – She loved the idea of having a slip-resistant floor and seat, along with the interior grab bar.  The higher sides of the Walk-in Tub gave her an additional sense of security.
  • ADA-compliant Seat – She’s in her ’70s and is now having difficulty walking.  “It’s also hard for me to stand for any length of time to shower,” she pointed out.  Just the thought of being able to sit down and use the Walk-in Tub’s handheld shower wane was deeply gratifying.
  • Hydro Air Jets – She told me she’d had problems with neuropathy in her feet.  She read about how the Walk-in Tub’s built-in air jets create thousands of therapeutic bubbles that help stimulate blood flow and reduce pain.  “I‘ve been waiting a long time for this,” she said, the eagerness evident in her voice over the phone. 

  • Water Jet Massage System – She also had pain in her lower back and knees. The water jets (each water jet port’s direction is adjustable, as is the overall force of the water) can target those areas and massage the pain away. “I think I’m going to be spending many happy hours in my tub,” she said. “This is one item that I’m moving from my ‘luxury’ to my ‘necessity’ list.”  
  • Built-in Water Heater – The water heater will allow her to stay in the tub longer and the water temperature will provide heat therapy to soothe muscles and will complement the hydro and water jet therapy that are included.
  • Ergonomically Designed – The faucet, drain, handheld shower wane, air-jetted hydrotherapy controls, water-jetted whirlpool massage controls and inline heater controls are all within easy reach. 
  • Bathing in Privacy – Sadly, many seniors who don’t have Walk-in Tubs are relegated to needing an assistant help them bathe (and do other activities). This could be a family member or healthcare worker. The woman I was speaking with said “I especially value my privacy and my freedom, and I want to keep both as long as I am physically able to do so.”  

After hearing her comments, I wanted to hire her.  She seemed to know almost as much about our tubs as I do.  She explained she’d been reading about them for some time, but didn’t think she could obtain one until she saw our affordable pricing. “How can you sell them for so much less than the others?” she asked. I told her that when we first starting marketing the Walk-in Tub several years ago, we wanted to offer a product at a price that people could afford, without skimping on quality.  “But there are some companies that are charging three to four times what you are!” she added.  I told her we’re well aware of that fact, but we probably sell more tubs as a result of our competitive costs.

She finished our conversation just as enthusiastically as she’d started it by saying, “I’ll definitely be calling you back to order one.  Let me move some funds around first.  You’ve really made my day.  I’m so glad I found you.”  
Yes, she may have interrupted dinner, but calls like that, I appreciate any time. I’m sure when she has her walk-in tub installed she will be calling back to thank us again.
In this article, I shared with you a conversation I recently had with a perspective client who liked the advantages of our Walk-in Tubs. We discussed the numerous advantages a Walk-in Tub has over conventional bathtubs, especially for seniors, and those who, like the woman I’d spoken with, had several health concerns that would be effectively addressed by having her own. 
If you found this article useful, please share it with your friends and co-workers. If you have a comment related to this article, leave it in the comment section of this blog.  If you’d like to receive a FREE Walk-In Tub Buyers’ Guide, click here.  Have a question? Feel free to contact me at the number or email listed at the end of this article and I’ll personally get back to you. It’s been my pleasure sharing this information with you. Thanks again for visiting with us.

Walk-in Tub Testimonial
Alan and Kerry Knight are the owners of Tub King, Inc., and SeniorBathtub.com  in Jacksonville, Florida. Together they have many years of experience in the antique and senior bathtub industries. Their companies not only provide superior products, they are also award winners, receiving the “Best of Jacksonville Chamber Award” three years running. If you’d like to contact them, call (800) 409-3375 or (800) 843-4231; or send an email to alan@tubking.com.

When it Comes to Walk-in Tubs, Seniors Are Savvy Buyers

By Kerry Knight

Portrait of Albert Einstein and Others (1879-1...
Portrait of Albert Einstein and Others (1879-1955),
Physicist (Photo credit: Smithsonian Institution)
I have always been interested in how people make decisions. Some people say that all buying is emotional and then is justified with logic.  Others say they buy based primarily on need and only splurge when  it’s a special occasion. I like to think that there’s a large number of people who think things through logically and buys things based on their need and value.

According to Market Research-Elmhurst, when comparing the buying habits of seniors as opposed to the young, there were some significant differences which lead to some interesting conclusions.  

Marketing Research with Tumblr
Marketing Research with Tumblr (Photo credit: dmhoro)
For example:
  • Seniors save and invest more.
  • Seniors spend more on luxury products and services.
  • Seniors prefer one stop shopping.
  • Seniors are very convenience-oriented.
  • Seniors choose a product based on quality.
  • Seniors are less price conscious and deal prone.
  • Seniors use credit just as often as other groups.


One more I would add is, “seniors do their homework and make more educated decisions about their purchases.”

My company is in the Walk-In Tub business.   For those reading this article that are not familiar with the walk in tub, let me briefly explain.  
This style of bathtub is designed for people with mobility challenges.  It seeks to solve the problem of falling in the bathtub.  It is a tall, freestanding tub with a watertight door and a seat.  It allows for independent bathing and offers many safety features such as an interior grab bar, slip resistant seat and floor, and a low threshold for entering and exiting the tub.  There are also options such as air jetted hydrotherapy, water jetted whirlpool massage and inline heater.  We talk to hundreds of seniors every month, and I have to admit, they are some of the savviest shoppers you’ll ever meet.  And I mean that as a compliment.

What to look for in a walk in tub.

They have one important accomplishment that the younger generation lacks:  YEARS OF EXPERIENCE.  They are also not prone to being taken advantage of by silly sales gimmicks.  We’ve heard them all:

“This sale is only good for today.”
“We are the only company that offers __________.”
“I don’t believe in the Better Business Bureau so we didn’t join.”

Our seniors will not be fooled.  They have been there before. 

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BBB Video Series logo (Photo credit: Wikipedia)
As a company, we strive to treat our seniors with dignity, offering a product that meets the highest standards of quality.  We price it so that more people can enjoy the benefits it offers.  We seek to make the buying experience simple and easy.  In most cases, we can recommend an installer for them at an affordable rate. 

In an effort to help seniors make better decisions, we offer this list of questions that any reputable vendor ought to be able to answer.

Our showroom
  1. How long have you been in business?
  2. Has your company won any awards for your industry?
  3. What is the warranty of your product and can it be transferred?
  4. What is the deliver charge for your product?
  5. Do you offer a price guarantee and what does it include?
  6. Can you provide us with references for the product you have sold?


Yes, seniors can teach us a great deal, and armed with these additional questions they will even be better shoppers.  I trust in my ability to ask reasonable questions and past experience to make decisions when buying anything. Senior seem to do this better than most.  

Our Guarantee
I know if you have read this article and you’re looking for a walk in tub, our company will always be in the top one percentile of buying choices. Our premium quality, lowest price guarantee and free deliver in the lower 48 assures that.

Tell your senior friends to keep making wise decisions and don’t let others tell you that seniors can be fooled so easily. It’s been my pleasure sharing my knowledge and experience with you.

In this article I have discussed the decision making process, especially when purchasing a walk in tub. I further  discuss how market research shows that seniors more often than not, make wise buying decisions based on need, quality and experience. I also provide a list of questions that any honest vendor should be able to answer with reasonable responses.

Short video about our Guide.

If you found this article useful, please share it with your friends and co-workers. If you have a comment related to this article, leave it in the comment section of this blog.  If you’d like to receive a FREE Walk-In Tub Buyers’ Guide, click here.  Have a question? Feel free to contact me at the number or email listed at the end of this article and I’ll personally get back to you. It’s been my pleasure sharing this information with you.  We hope to be helping you in the near future.

Until next time.

Alan and Kerry Knight are the owners of Tub King, Inc., and SeniorBathtub.com  in  Jacksonville, Florida. Together they have many years of experience in the antique and senior bathtub industries. Their companies not only provide superior products, they are also award winners, receiving the “Best of Jacksonville Chamber Award” three years running. If you’d like to contact them, call (800) 409-3375 or (800) 843-4231; or send an email to alan@tubking.com.
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What to Look for in a Walk-in Tub

Many today are shopping for a Walk In Tub.  If you’ve done any shopping at all it has become apparent that there is no uniform price.  As one lady put it, “the prices are all over the map.”  Low end pricing can start at $1995.00.  On the other end of the scale numbers can reach $12,000.00.



Obviously, the specific features on the tub will dictate how many are priced.  With that in mind, let’s first look at the main features and ask if they’re included in the price.
FAUCET AND PLUMBING.  Most of our customers ask up front.  Is the faucet and plumbing included?  Some companies do include it, others do not.  Is it an option or an included feature?  Don’t assume.   Check it out.

JETTED OR SOAKER.  The soaker models represent tubs that have no air or water jets.  They are simply designed to allow the user to soak.  All the safety features are typically  there.   But again make sure you check to be sure.  Common features on a soaker tub would include.   1.  Low threshold for stepping into the tub; 2.  Slip resistant floor and seat; 3.  ADA compliant height on the seat; 4.  Interior grab bar; 5.  Safety latch on the door; 6.  Overflow protection; 7.  Reinforcement under the floor and seat of the tub.

AIR JETTED TUB.  This tub should have all the features of a soaker, but would also include an air pump and all the ports to allow for an air jetted system.  This feature allows for air to be generated into the water to create thousands of therapeutic bubbles.  These can help with dozens of medical conditions.  Obviously, the air jets will create a price jump, over the soaker model.


AIR JETS, WATER JETS AND INLINE HEATER.  The deluxe version of walk in tubs will also add the water pump.  This circulates and pulses the water against the body like a massage system.  It is great for treating injuries as well as tired aching muscles, and arthritis.  The inline heater works in conjunction with the water pump to make sure the water stays warm while bathing in the tub.  This will also increase the base price of the tub.  Usually, a fully jetted tub will have about 12 air ports and 6 water ports, all located in strategic points around the body of the tub.

Another thing that will affect the price of a walk in tub is, “Who pays for shipping?”  Again, don’t assume that shipping is free.  If you’re paying for it, it could add another $500.00 to the price.


There are some features that I call “window dressing.”  There are companies that will add things that provide no real value or benefit to the tub, just to get the price up.  Here are a couple of examples:

1.  LIGHTS IN THE TUB.  Some companies have added as much as a thousand dollars to their price, just because they added a couple of lights in the bottom of the tub.  Now, this might be more practical if we were talking about a swimming pool, but it’s laughable, when suggesting that this is needed in a walk in tub.  Unless you are planning on bathing in the dark, there is plenty of light in the bathroom to illuminate your walk in tub.

2.  AROMATHERAPY.  Another  ridiculous add-on by some companies, is adding a fragrance to the tub.  Again, here is a mindless way to price you out of the market.  If you want a fragrance, why not just burn a candle in the bathroom.

3.  And what about the QUICK DRAIN.  Some companies have added an exterior pump to evacuate the water a little faster.  Most walk in tubs are designed so that the water drains faster than a normal tub.  Consider the fact that all the water in columned over the drain.  The pressure alone makes it drain faster.   And with displacement, since a person is sitting in the tub, the tub doesn’t hold much more than a normal five foot tub anyway.    But there is another consideration.  The existing drain in the bathroom can only accommodate so much water at any given time.  Some things just can’t be forced.

In reality, if the user will open the drain when finished with their bath, begin to rinse off with warm water, using the hand held shower, then begin to towel dry, by this time the tub is about empty anyway.


The whole point of this article is, don’t over pay for things you don’t need.  You don’t need to spend $12,000.00 for a walk in tub, or even $6000.00.  Find out from the seller, which features are offered.  Then choose the ones you absolutely need, and find the best price.  They are out there.

In this article I have provided a list of needed and unnecessary feature to consider when buying a walk-in tub. These features determine the purchase price and in some instances allows a vendor to over charge for items that are just not necessary. When finished, the buyer will have a good idea as what is needed to make a wise decision.

Check out this short Walk-in Tub Guide

If you found this article useful, please share it with your friends and co-workers. If you have a comment related to this article, leave it in the comment section of this blog.  If you’d like to receive a FREE Walk-In Tub Buyers’ Guide, click here.  Have a question? Feel free to contact me at the number or email listed at the end of this article and I will personally get back to you. It has been my pleasure sharing this information with you. Thanks again for visiting with us.
Until next time. 

Alan and Kerry Knight are the owners of Tub King, Inc., and SeniorBathtub.com in Jacksonville, Florida. Together they have many years of experience in the antique and senior bathtub industries. Their companies not only provide superior products, they are also award winners, receiving the “Best of Jacksonville Chamber Award” three years running. If you would like to contact them, call (800) 409-3375 or (800) 843-4231; or email them at alan@tubking.com or kerry@tubking.com.


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